Sunday Afternoon Regulations

Oh, the joy of those laws and regulations the powers that be deem necessary for a just and free society:

11 No advertisement shall

(a) contain a personal endorsement of any liquor unless approved by the
Corporation;

(b) convey the impression that the consumption of liquor is necessary or
helpful in obtaining any social prestige, business success, popularity or escape
from personal problems;

(c) depict family scenes that in any way involve use of liquor, including
any group of adults accompanied by children;

(d) encourage or promote the consumption of liquor by minors, or use
wording that suggests misuse or its consumption in an immoderate way;

(e) indicate that liquor may be consumed in any way, manner or place
prohibited by any federal, provincial or municipal law;

(f) make any claim, directly or indirectly, which implies or attributes to
any liquor, either alone or as a mixture, any healthful, nutritive, dietary,
curative, sedative, or stimulative quality or properties;

(g) portray drinking-party scenes which show immoderate or extreme use of
liquor;

(h) refer in any way to persons who may be minors;

(i) state prices without Corporation approval and without compliance with
Corporation policy guidelines.